Tag: content management in Keywords
Basic rule to good copywriting for product or service
There is a basic set of questions that need an answer when doing copy write for corporate, product or service website. You follow them, keep "no bullshit" sign in front of your eyes all the time, and you will do one hell of a copywriting.
To keep it simple, it goes down to answering the following:
1. Who we are
2. What we do
3.
Why CMS fails - factors to consider
It is quite common that Content Management software at one point doesn't deliver the expected results. Let go scenarios where software itself is poorly implemented as a result of inadequate business requirement analysis, or simply when there was not enough culture for using a CMS. What if failing of CMS is just a natural order of things?
100 percent of all CMSs fail at some point after implementation. Period.
Nobody wants to use a CMS
"Project worked
Grabbing users attention, Vol#1
Readers - or better yet consumers are very often willing to interact with anything they find engaging using relatively low threshold of participation. How can their desire to "leave the breadcrumbs of attention" be leveraged to provide instruments for serving more personal and relevant content?
As we engage with the web, we leave behind breadcrumbs of attention - even when we only read. But reading